THE STYLE EDIT / SMARTER SHOPPING

The price tag tells you what an item costs today. Your wardrobe tells you what it was worth over time. Before adding another jacket, pair of shoes or everyday essential to your closet, consider how often you’ll actually use it.

What is cost per wear?

Cost per wear is a simple estimate: divide the purchase price by the number of times you expect to wear an item. A $120 jacket worn 60 times costs about $2 per wear. A $35 shirt worn twice costs $17.50 per wear. Neither figure tells the whole story, but it can help you think beyond the sale sticker.

Start with the life you actually live

Build your shopping list around your real schedule: workdays, weekends, travel, events and the climate where you live. A wardrobe full of special-occasion pieces won’t solve the daily question of what to wear.

Five questions before checkout

• Can I wear it with at least three things I already own?
• Is the fabric and construction suitable for how I’ll use it?
• Will the fit be comfortable for a full day?
• Does the care routine work for my lifestyle?
• Would I still want it if the discount disappeared?

Where to spend and where to save

Spend thoughtfully on pieces that get frequent use and need to perform well, such as everyday shoes or a reliable coat. Save by choosing versatile basics, shopping your own closet first, and comparing materials and construction rather than brand names alone.

The Dealing Deals rule

A good deal is something you use, enjoy and can comfortably afford. A low price on an item that stays unworn isn’t a win.

Explore more ideas in The Style Edit.